Cyber Monday has grown to become the part of the largest sale event in Australia – and it’s only getting bigger. Here’s everything you need to know to shop the best deals of Cyber Monday in 2020.
I don’t know about you, but there’s something about the thrill of online shopping that really boosts my mood. And scoring some bargains while online shopping during a huge sale? Whew, it brings a high like none other.
If you’re looking for the very best deals on anything from top-notch wireless headphones to high-quality beauty products, you’ve got to get around Cyber Monday. Like its older sibling Black Friday, Cyber Monday is an annual sale event that allows you to score everything your heart desires at prices that won’t hurt your bank account.
From The Iconic to Adore Beauty and Nike to Adidas, plenty of your favourite retailers will be getting involved in the biggest shopping event of the year, and you’re going to want to get in on the huge discounts on offer. We’ve got all the info you need to know about Cyber Monday for 2020.
What is Cyber Monday?
The stuff of every online shopper’s dreams, Cyber Monday is a huge sale event that sees a bunch of your favourite e-tailers and retailers slashing prices on top products from beauty and skincare, to technology and fitness gear, electronics, appliances and more.
It takes place the Monday immediately following the Black Friday sales – and often, the two sale events are combined in what’s referred to as Cyber Weekend. With all of the eye-watering discounts available, it’s a great time to buy yourself some new gym attire to revamp your workouts, some wireless headphones to soundtrack your runs, some fancy linen sheets to make your dreams sweeter or just about anything else that you’ve been eyeing online.
The benefit of the sales being online means that when they kick off at 12am, you won’t need to wait in a line outside a store and elbow your way to a checkout – all you’ll need is an internet connection and a device to shop on. The duration of the deals varies from store to store, with some being around for just 24 hours and others as long as stocks last.
When is Cyber Monday 2020?
In 2020, Cyber Monday will be on November 30th.
The date changes each year, as it’s scheduled to occur on the Monday immediately following the American holiday of Thanksgiving, which always falls on the fourth Thursday of November.
Does Australia have Cyber Monday deals?
Cyber Monday may have its roots in the American shopping market, but it has reached Aussie shores in recent years and built up quite the cult following – so much so that Cyber Weekend has become the biggest sale event in Australia. In 2019, the week of Cyber Monday saw an increase in sales of about 40 percent across most shopping categories compared to the previous year, according to Australia Post.
The best Cyber Monday deals to look out for
The exact deals on offer won’t be announced until mid to late November, and we’ll be sure to update this page as soon as we hear about them. But based on previous years’ deals, you can expect discounts of roughly 20 to 70 percent off a bunch of different categories from tech, to housewares and appliances, clothing and more.
If you’re after things like expensive gym wear, beauty and skincare products, AirPods and other headphones, or even an air fryer, Cyber Weekend is the best time to buy and potentially save yourself hundreds. Certain retailers may even kick off the sales early from Black Friday on November 27, so double check the dates to make sure you don’t miss out on the best bargains.
Stores that have had the best Cyber Monday deals in past years include:
What’s the difference between Black Friday and Cyber Monday?
With online shopping becoming a lot more common in recent years, the differences between the two sales have become a lot more subtle. Previously, the main contrast was that Cyber Monday was the online-only extension of the in-store-only Black Friday sales.
With Black Friday now offering a lot of online deals, the remaining difference is that Black Friday is targeted towards to the more competitive deals on big-ticket items, while Cyber Monday is more for the smaller niche gadgets and bargains. It depends what you’re looking for, so it’s best to pay attention to all of the deals on offer over Cyber Weekend to really make the most of the sales.
Where does Cyber Monday come from?
Cyber Monday originated in the United States, where it evolved out of the spike in online sales that occurred in the week following Black Friday – which in turn grew out of the spike in sales retailers experienced after participating in Thanksgiving Day parades.
The name “Cyber Monday” was coined by Ellen Davis of America’s National Retail Federation in 2005, according to Reader’s Digest. The NRF picked up on a recurring boost in online sales that popped up every year on the Monday after Thanksgiving – and since it was the early 2000s, the NRF figured that the trend was the result of people heading into work to sneakily make their discounted purchases using the superior internet connection. The NRF issued a press release revealing that 77 percent of online retailers saw sales “increase substantially” on Cyber Monday in 2004, and that they predicted that the trend would continue – and considering how much the event has grown since then, it looks like their prediction was accurate.
Cyber Monday shopping tips
Don’t go into Cyber Weekend without a plan – do your research to figure out everything you’re interested in purchasing, and which stores might stock them. We’ll be updating this page with all the best deals you’ll want to know about closer to the date, so stay tuned.
Seeing as Cyber Monday is a global event, make sure that the sites you’re looking at ship to Australia (and double check what currency the prices are in, if it’s an overseas-based store!). Compare offers on competing sites so you know where the best deal is for what you’re looking for.
Double check when the sale period begins and ends – Black Friday and Cyber Monday may be combined for some stores, so deals may be posted sooner than you expect. Make sure to keep your credit card or other payment details handy – you’d hate to lose out on a bargain while you frantically search the house for your wallet!
More great sale opportunities to look out for
Cyber Monday is just one of the many sale periods you can take advantage of throughout the year. It’s the latter part of the Black Friday sales, which will take place on November 27 in 2020, and you can check out everything you need to know about Black Friday 2020 here.
Amazon Prime Day is another big opportunity for great deals across Amazon’s huge range of wares. Read up on our guide to the best Prime Day deals here.
Plus, if you’re looking for items to add to your wishlist in advance of the sales, these are the highest-rated beauty products on Adore Beauty and here are the top three mascaras at Sephora.
All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.