VB has released a men’s fragrance to make Father’s Day 2020 the most Australian ever

Iconic beer brand Victoria Bitter has ventured into the men’s fragrance market with their first perfume, appropriately called ‘Thirst. A scent by VB’. 

When this press release hit our inbox we were wondering if this was some mis-timed April Fool’s joke… but upon closer inspection it appears that yes, Victorian Bitter is diversifying and launching into the men’s perfume space. With Father’s Day on the horizon, we say cheers to that!

The brewer has reportedly partnered “with leading Australian perfumers to create a big, bold scent that is crafted with premium perfume oil along with the essence of Australian Super Pride hops used to brew Victoria Bitter. The perfect scent for hard-working Australians.” Indeed.

The press release describes the scent as “a fragrance that celebrates that satisfying moment of knock off. Opening with a refreshing combination of bitter citrus and icy aromas, the fragrance finishes with the bold freshness and energy of sweet hoppy accents. In other words, it smells great.” So, not like beer.

The scent retails for $24.95, and you can get a 75ml stubby (literally) of the fragrant stuff from Chemist Warehouse as of today, or via the VB site.

Shop it: Victoria Bitter VB Thirst EDT, 75ml, $24.95 at Chemist Warehouse

All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.