The Iconic launches new beauty shopping destination

Beauty has landed at The Iconic with skincare, make-up and hair tools from all your favourite brands.

THE ICONIC has gone and cemented its place as one of our fave places to shop by adding beauty to the mix.

Yep, say hello to the site’s shiny new beauty hub.

Featuring all your favourites like Dyson’s Airwrap, Tangle Teezer and Napoleon Perdis, the section allows you to truly complete your head-to-toe look all in the one handy location (with three hour delivery in certain areas, and a 10 percent discount for students included).

“Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for THE ICONIC,” explains THE ICONIC CEO Erica Berchtold. “It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time before accelerating its launch in response to COVID-19.”

You can shop everything from make-up and skincare to hair tools and body along with aromatherapy. We can’t wait to lather ourselves in Salt by Hendrick’s famed body oils, rejuvenate tired skin with the Peppy Co’s cleansing egg and light therapy mask and pucker up with Napoleon Perdis’ Mattetastic Lipstick.

Along with the beauty hub, THE ICONIC also released a wellness hub earlier in the year, which feature everything from supplements to sex toys. So you can feel and look great.

Here are 10 top trending beauty buys to inspire your next purchase:

While here, say hello to the bike that will turn your lounge room into a spin studio. Then check out the three top-selling mascaras at Sephora.

All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.