The $32 product Jesinta Franklin uses to keep her pregnancy pigmentation at bay

The joy of pregnancy also brings with it a pretty long list of shifts in skin changes and the most common is melasma. Also known as hyperpigmentation or just pigmentation, it’s basically when a crop of new freckles or dark spots pop up over the forehead, cheeks and upper lip. It’s super common and surprises us during pregnancy thanks to significant hormonal changes and an increase in melanin production.

But don’t stress, if it starts during pregnancy there’s a good chance it’ll sort itself out post-birth, but in the meantime there’s plenty of topical tricks and treatments like light therapy and microdermabrasion that will help to fade and even out your skin tone. Better yet, new mum-to-be, and body+soul cover girl, Jesinta Franklin has you covered with a couple of products you can buy during your weekly grocery run. “I’ve been really lucky with my skin and haven’t had any hormonal breakouts, but I have noticed how the texture has changed and how dry it’s been,” she told us. “So I’ve had to ensure I apply a double round of night cream before bed and a serum plus a day cream in the mornings.”

And when it comes to pregnancy pigmentation she’s already on to it. “I was always diligent with my skincare and now I just find myself having to change up the products I’m using according to the changes in my skin. I use the Olay Regenerist Luminous Tone Perfecting Treatment ($31.69, at Chemist Warehouse), daily to help with any pigmentation, as well as the Olay Regenerist Advanced Anti-Ageing Micro-Sculpting UV Day Face Cream SPF 30 ($49, at Coles). So far I’ve been lucky but I believe in prevention and having a consistent skincare regime.”