If you’ve never heard of Singles Day, you’re going to want to – because with deals off your favourite stores like Adore Beauty and The Iconic, it’s way too good to miss.
Singles Day is the biggest shopping day in the world – you read that right, it’s even bigger than Black Friday – and yet we’ll bet that it’s one you’ve never heard of or participated in.
Well, we’ll fill you in on what you’ve missed: Singles Day takes place on November 11 each year, and hilariously started life as a holiday that – you guessed it – celebrated being single. Since then it has grown into a giant shopping event including top stores like Adore Beauty, The Iconic and Net-A-Porter.
If you have questions about what Singles Day is or where it came from look no further. Feel free to check back nearer to and during the event as we add the latest deals from your favourite brands.
When is Singles Day?
Singles Day takes place every year on November 11 – AKA, 11/11. The event started out as an unofficial holiday for bachelors, chosen because the number “1” looks like a “bare stick”, which in Chinese is slang for a lonely man with no significant others. Ouch … but what better pick me up than retail therapy, right?
Best Singles Day deals to look out for
The holiday may have been Chinese in origin, but it has expanded since, with international and Australian brands taking part. That means you can get offers from the likes of Lovehoney, Shopbop and iHerb, and pick up deals from Adore Beauty, The Iconic and Chemist Warehouse too.
We’ll update you with more of the freshest deals as they become available, but here’s what you can get around so far:
- The Iconic: 15 per cent off selected Beauty and Wellness, begins November 10, ends November 13.
- Shopbop: Save up to 20 per cent off full price items with the code DOUBLE11. Begins October 30, ends November 12.
- Net-A-Porter: Save 22 per cent off selected items with the code SINGLES22. Begins October 27, ends November 11.
- LELO: Use the code SD2020 to get up to 51 per cent off sexual wellness goodies. Begins November 9, ends November 13.
- The Outnet: Get an extra 22 per cent off designer clothing with the code SINGLES22. Begins November 2, ends November 11.
- iHerb: Save 22 per cent off your order with the code DOUBLE11. Begins November 9, ends November 11.
- Princess Polly: $25 off orders $99 and up. Begins November 10, ends November 12.
- Banggood: Up to 70 per cent off big brands including Lenovo and Xiaomi. Ends November 12.
- Myer: 40 per cent off watches by Olivia Burton, Christian Paul, Cluse, Pierre Lannier, Bering, Disney and Maxum. Ends November 12.
- La Mer: Receive a 5mL Genaissance de la Mer Serum Essence and 7mL Creme de la Mer (valued at over $200) with $650 orders, using code ELEVEN20. Begins November 9, ends November 11.
- Jo Malone: With all orders over $130 receive a Miniature Pomegranate Noir Candle using code CANDLELIGHT. Begins November 10, ends November 12.
- Shaver Shop: Save up to 80 per cent off. Ends November 15.
- Echt: Save up to 60 per cent off storewide. Begins November 9, ends November 11.
- Quay: Buy one, get one free. Begins November 10, ends November 11.
What is Singles Day?
Singles Day is an ecommerce event in China. It isn’t recognised as an official holiday, but thanks to mega retailer Alibaba, it has become a key shopping event. Competing Chinese and international retailers also now take part, so if you’re looking for deals, this is a good place to start.
Where does Singles Day come from?
The most accepted origin story comes from the dorms of Nanjing University in the early 1990s. The story goes that a bunch of single guys decided to stop feeling sorry for themselves and chose November 11 as a day to celebrate their bachelor lifestyle. Fast forward almost 30 years and it has become THE shopping moment of the Chinese calendar.
It’s also now a major matchmaking event, with people setting up singles for dates and 4000 couples marrying in Beijing on the day back in 2011 (but we won’t pressure you to get involved in that part if you’re not up to it).
Shopping tips for Singles Day
Depending on the brand, you may be able to get items that ship domestically, so shipping shouldn’t take too long. Keep in mind if you do order from Chinese retailers and they ship from warehouses in mainland China, delivery is going to take longer. Items like electric appliances are also likely to be subject to more import duties. The good news is Alibaba takes all major forms of payments. In a similar way to Click Frenzy deals are only there as long as stock lasts, so it makes sense to strike fast.
Looking for more hot deals? We rounded up the best offers available this Click Frenzy, plus the best deals to look forward to for Black Friday.
All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.