When Augustinus Bader first launched with a $450 face cream and a cohort of celebrity followers Beauty Editor Kelsey Ferencak was sceptical. Could a formula upgrade and another chance change her mind?
Augustinus Bader, whether or not you’re a beauty buff, you’ve likely heard of the name or recognised the blue bottle on the shelves of big name skincare experts and enthusiasts from Joanna Czech, Cassandra Grey, Victoria Beckham and our own Melanie Grant. It’s even been voted ‘the greatest skincare of all time’.
Back in 2019 when the buzzy skincare brand was solely focused on creams – the original: The Cream, a thicker iteration: The Rich Cream and a body version: The Body Cream, I wrote about how I couldn’t get my head around The Rich Cream and it’s $450 price tag (it’s since dropped to between $120 and $405 depending on formulation and size). I even went as far to say no product is worth that amount and you’d be better off spending that money on a treatment – which I still do kind of agree with.
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Before we move on, here’s a little bit of background info
Developed by German-based world leading stem cell and biomedical scientist and professor of the same name (The Business of Fashion dubbed him “the most Googled name in skincare”), Bader’s cream has a career’s-worth of knowledge poured into it. After spending 30 years working with burn victims and developing a groundbreaking gel that eliminated the need for skin grafts in certain cases, he decided to take that technology to skincare and developed his own brand.
Backed by science, the unique proprietary complex is said to activate the regeneration of the body’s stem cells to repair and regenerate skin. What makes it so special, according to the brand is that, “until now, stem cell science focused on removing stem cells to work with them outside the body, or using foreign stem cells from plants and animals. Professor Bader’s technology works with the body’s own stem cells, activating them in situ, boosting them, and committing them to generate the correct, healed tissue.”
By using this pioneering information in combination with 40 different complexion-boosting ingredients, amino acids and actives – labelled the Trigger Factor Complex or TFC8, the cream claims to replace every other step of your skincare routine, minus cleanser (hence the hefty price tag?) for the first 28 days to allow it to work it’s magic, promising a significant difference in hydration, brightness and plumpness. Long term results are said to include improvements in the appearance of wrinkles, redness and pigmentation.
BUT I do take back what I said…
Recently I visited Melanie Grant’s Sydney studio to experience Augustinus Bader The Facial, and to meet The Rich Cream 2.0, an upgrade on the original – along with new additions to the range including a cleansing gel, cleansing balm and face oil.
After my treatment my skin was immediately soft, smooth and bouncy but what followed is the crux of why I take back what I said in September 2019. I gave The Rich Cream $120 for 15ml, at Skincare Edit another shot. Aside from cleansing in the PM, I quit using all of my other products and focused my attention on AB.
Within the first week my complexion was brighter, lines seemed to soften and a few breakouts appeared – perhaps my skin was purging and adjusting? Four weeks later and I haven’t had to reach for any of my old faithfuls. The breakouts subsided, my skin is super hydrated and my complexion is I’m going to say it: glowy.
Circling back to price, do I think you need to add this cream to your routine to replace your moisturiser? No. But if you’re thinking about streamlining your product line up it could be a good investment worth considering.
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