There are some skincare products that achieve cult status. But in an independent scientific study, this sustainable beauty brand from New Zealand just blew them out of the water.
When you think of cult beauty products, you probably think of Crème de la Mer, Estee Lauder’s Night Advanced Night Repair serum and perhaps more recently, Augustinus Bader’s The Rich Cream.
But a small sustainable skincare range from New Zealand just beat out some of beauty’s biggest names to achieve well-deserved cult status.
In an independent scientific study, Emma Lewisham’s Supernatural 72-hour crème was found to be a whopping 21 times more effective at stimulating Type 1 collagen synthesis in the skin’s cells compared to the world market’s leading luxury cosmetics.
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“Emma Lewisham Supernatural 72-hour creme was a stronger stimulant of type 1 collagen production by human skin fibroblasts than the three other products,” Trinity Bioactives researchers noted in the report.
“Most notably the 72-Hour Hydration Crème is 70 percent more effective at regenerating collagen in the skin compared to La Mer’s Crème de la Mer.”
This is wonderful news for those who have been tempted by La Mer’s aspirational levels of luxury only to be discouraged by the eye-watering price tag, which fetches around $470 for 60ml.
Emma Lewisham’s product however, retails for $135 for 60ml. It’s still not cheap by any means, but much more affordable than its top-shelf counterparts and, more importantly, is more effective.
What’s more, this Kiwi brand operates on a sustainable, cyclical business model. It offers customers the ability to return the products jars for reuse or purchase refills that come in recyclable pouches so your jar can be used again and again.
The study also calls into question the validity of La Mer’s cult following, given that dermatologists have repeatedly said the luxury face cream just isn’t worth the packaging it comes in.
“If you look at La Mer with their kelp and their ingredients from the sea, they use a lot of that proprietary stuff. I don’t think the science necessarily backs that more than anything else that you can get at the [pharmacy,” dermatologist Dr. Rachel Nazarian told The HuffPost.
“[There’s] really not any strong scientific evidence to show that seaweed has magical properties,” dermatologist Dr. Aegean Chan told Money magazine.