There’s no denying plastic surgery and injectables are on the rise. Here, Kelsey Ferencak discovers what’s driving Australian men to jump on the cosmetic bandwagon.
It’s no secret plastic surgery and cosmetic treatments are booming worldwide. From Botox to boob jobs, what was once kept under wraps (both literally and figuratively) is now totally normal – as it should be, and blokes are jumping on the bandwagon.
“Males are definitely becoming more comfortable with having treatments in recent years. Decades ago when I started in the cosmetic industry it was more hush-hush and there was even some embarrassment associated for a noticeable percent,” says Dr Naomi McCullum, founder of The Manse Clinics and board member of the Cosmetic Physicians College of Australasia (CPCA) who’s male clients make up 15% of her customer base.“Fortunately society has progressed in our thinking and males now get more enjoyment looking after themselves.”
Plastic surgeon and owner of Artiste Dr Jack Zoumaras agrees, although only 5-10% of his clients are male the rise is real. “Social media is the driving force behind it’s popularity, and often their partners encourage them to try a treatment after tagging along to an appointment,” he explains.
So what is proving most popular in-clinic? Anti-wrinkle injections are the frontrunner, followed by dermal fillers for volume and vein, freckle and mole removal. “Males like the more ‘natural’ appearing treatments like threads, Sculptra and fat blasting procedures – they’re also looking after their skin with lasers,” says Dr McCullum.
“Masculinisation treatments like jawline filler and chin filler are really popular and will continue to grow. I always highly recommend treatments that remove fat from the double chin (liposuction and Belkyra), as the satisfaction rate when you sharpen and create a strong jawline is super high. It does so much for their aesthetic and for their ageing prevention, too.”
“We live in a very image conscious and looks-driven society and ultimately we just want to look and feel the best we can,” says 25-year-old Skin Therapist Paras Cladakis, who follows an impressive skin-centric routine. “I have problematic skin, so in two to four week intervals I have chemical peels, skin needling and microdermabrasions, supported by LED light treatments three times a week. Every few months I do something more drastic or intense, like Broadband Laser Phototherapy, non-ablative laser or HIFU for skin tightening and maintenance. Working in the industry, injectables also come into play.”
When it comes to surgery the biggest driving force to go under the knife is to look less tired, according to Dr Zoumaras. “Eyelid surgery is great to look refreshed and more youthful – especially the upper eyelid to remove excess skin and the lower eyelids to remove fat bags and shadows.”
But it’s not just faces getting all of the attention, body treatments are also on the up. Cladakis turns to Coolsculpting and Emsculpt to target stubborn pockets of fat and build muscle.
Looking at trends to come, penis enlargements and new advancements in hair restoration are becoming increasingly popular bolstered by their minimal downtime.
Overall, the premise is simple: treatments should serve us, not the other way around. It’s not about looking like someone else (sorry Chris Hemsworth), but instead looking like a better, refreshed version of yourself.