The luxury perfume producer is playing their part during the COVID-19 outbreak.
Hand sanitiser has become one of the most sought after products in the wake of the COVID-19 pandemic, and now luxury conglomerate LVMH is helping to alleviate the shortage.
LVMH – the company that owns brands such as Louis Vuitton, Christian Dior, Givenchy, Moet & Hennessy, and many more – announced it will begin using some of its facilities in France that currently produce perfume and cosmetics, to start making large quantities of disinfectant gel.
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The gel made at the facilities previously used to produce Guerlain, Dior and Givenchy cosmetics, will then be donated to the French health authorities and the Assistance Publique-Hôpitaux de Paris for free.
“LVMH will use the production lines of its perfume and cosmetic brands […] to produce large quantities of hydroalcoholic gels from Monday,” LVMH said in a statement. “These gels will be delivered free of charge to the [French] health authorities.”
According to Forbes, the first deliveries of the alcohol-based gel will roll out within a week, with LVHM expecting to produce 12 tonnes (10,886 kg) in the initial batch.
In a public statement, LVHM said:
“Through this initiative LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.”
The business has also confirmed that it plans to “continue to honour this commitment for as long as necessary”.
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