Is Rihanna’s new product worth the hype?

Marketed as a one-size-fits-all formula, in less than a month Rihanna’s Fenty Beauty mascara has already got a cult following. But does it live up to our expectations? 

You’ve likely seen Rihanna’s Fenty foray into the mascara-game all over the interwebs. If you haven’t, here’s a video of Rih Rih herself showing us mere mortals exactly how to use her latest launch.

Dubbed a do-it-all formula that volumises, lengthens, lifts AND curls we were sceptical as to whether it would live up to its hype. How could one single wand do so much? The pressure!

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara ($39, at Sephora)

It’s all in the dual-sided brush apparently. A flat-to-fat wand where the fat side holds product to load and lift lashes while the flat side defines and curls. “I like to get every single little lash to expose them all,” says Rih Rih. “I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

To use, start with the fat side at the base of your lashes and wiggle upwards to build volume, then flip to the flat side to comb through to define and separate. The pointed tip can help get all those hard-to-reach wispy bits in the corner. And the formula is smudge- and sweat-proof so is supposed to stay put all day.

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Here’s what the team thought…

Alison Izzo, body+soul digital editor

Positives: This mascara gives nice separation and length, without too much clumping – which my lashes are prone to do. The pigment is also a very satisfying inky-black.

Negatives: The fat end of the brush was quite wide, making it tricky to coat the upper lashes without getting the mascara all over my lids (or maybe that says more about my amateur application skills…?).

Does it live up to the hype? A definite maybe. It’s pretty darn good.

Rating: 4.5/5

Kelsey Ferencak, body+soul beauty editor

Positives: The first thing I notice about this mascara (apart from the unique wand) is the colour. It’s wet-black and silky – probably one of the best pigments I’ve seen.

Negatives: I don’t know what it is but I’m going to put it down to the wand – unfortunately I’ve applied this guy over a handful of times and each time I end up with bits all over my eyelid and under my lower lash line. The formula is really thick so you need to give it a few wipes on the side of the tube when you take the wand out.

Live up to the hype? Unpopular opinion: no. For a $40 mascara I’d be looking for much better lash separation, and no residue on the lid when applying. I also have to say, it’s smudged the majority of times I’ve worn it. As far as mascara goes it’s fine, but it’s not the revolutionary mascara-to-end-all-other-mascaras I was hoping for.

Rating: 2/5