Is personalised skincare the answer to perfect skin?

From high-tech skin analysis tools to diagnostic imaging, DNA cheek swabs and prescription-only routines, there’s a lot to be said for the new wave of skincare tech – ‘great skin’ included.

The past few months have wreaked havoc on our skin, from breakouts to stress-related irritation, not to mention the side effects of going makeup-free (the pros do outweigh the cons, though) there’s an endless list of complexion concerns we’re all battling. Heck, even tap water can be making our skin behave badly. But despite the dreaded woes of #isoskin, there is some good to come out of our experiences.

Since we’re wearing makeup less and focusing on our skin and our routines more (it’s been dubbed 2020’s Lipstick Indicator) it seems we’re more in tune with our complexions than ever. But it doesn’t guarantee that we know exactly what makes our skin tick.

Luckily, the next generation of skincare is more personal than ever. Here, we decipher what’s new and noteworthy and how you can learn more about what’s really going on.

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DNA testing

Cult skincare favourite Rationale launched its own tailored approach to skincare last year though skin scanning technology and UV diagnostic imaging. After a consultation and questionnaire, your DNA is collected through a cheek swab which is sent to a lab for analysis into your genetic make-up.

Two weeks later you’ll go through your results and analysis with your skin consultant who will work out a precise prescription of skincare actives and treatments for your skin conditions and concerns to both optimise gene expression and slow down your skin’s ageing process.

Rationale DNArray Two-Phase Skin Consultation ($160, at Rationale and David Jones)

Virtual analysis

In May, L’oreal Paris launched Skin Genius, a virtual analysis tool powered by artificial intelligence to determine your skin concerns and conditions around ageing. Developed using a database of 10, 000 facial images of real women analysed by dermatologists and skin experts, the digital tool has an accuracy of 95% and doesn’t require you getting off your couch.

After taking a photo of your face, the tool analyses five key skin attributes including lines and wrinkles, radiance, firmness, poor quality and even skin tone to determine your overall complexion. From there, a personalised skincare routine will be prescribed and allows you to track your progress.

Tailormade skincare

Earlier this year, SkinCeuticals launched Custom D.O.S.E, available at selected dermatologists. The professional service combines 15 supercharged ingredients with technology and science to create a personalised corrective serum – all in ten minutes.

The unique serum works to target fine lines, uneven texture, dullness, pigmentation and acne scarring.

After a consultation guided by the SkinCeuticals diagnostic tool and a skin assessment your skincare expert inputs your data in-office before your individual serum is created. From there, a targeted treatment plan can be put into place for you to track and adjust your results. Every three months your serum can be adjusted based your progress, seasonal changes and skincare routine.


But it’s not just technology that’s driving the cause. Perth-based Dr Clara Hurst and Dr Deb Cohen-Jones founded The Secret Skincare, dubbed as Australia’s first prescription only skincare, the line is made individually to order and formulated with medical strength, prescription-only ingredients available only after the companies Doctor’s approval.

The range is available online in ‘packs’, where an E-consultation form is required based on a regular consultation, or through Dr Hurst’s clinic, or Sydney’s All Saints Clinics. After choosing your desired pack, your consultation is reviewed by the Doctor’s and each product is altered and compounded based on your individual needs.

Unlike many off-the-shelf brands, this category of high-potency skincare allows you to track and manage your results with the help of the brand’s experts, who can alter your routine based on your ongoing results and skin fluctuations.