We breakdown how to hack the grocery store beauty shopping list with help from supermarket experts.
Navigating the beauty aisles of department stores or even your local pharmacy can be tricky – scanning the shelves for the item you need and not leaving the store without five extra items that weren’t on your list is also hard to avoid when beauty is shoved right in your line of sight.
But you can shop smarter and savvier, all while doing your weekly grocery run. It’s not all toiletries and toothpaste!
Your neighbourhood grocery store is no longer just full of random face cleansers and outdated powder foundations, instead their beauty offering has expanded and has never been better. There’s clean and green formulations, sustainably savvy lines, cosmetics you’d be proud to pay for (and wear), cult celebrity favourites and exclusives you may have never heard of.
Not only is the supermarket the ideal location for lazy girls to shop for beauty, it’s also the ideal place to snag a bargain dupe like micellar water and daily SPF, or get your hands on makeup must-haves like lengthening mascaras and glow-inducing highlighter. Let’s not forget haircare basics like dry shampoo at super affordable prices.
Plus, there’s always a sale, discount or deal. You can check online to see the weekly specials then stock up on your favourite items. We’re breaking down the best way to shop at three large chains whether you buy in store or online. Here’s proof that the supermarket shouldn’t be snubbed!
This supermarket giant is home to all of the stock-standard cosmetic and skincare brands as well as big brand names players like Maybelline, Covergirl, Olay and Bondi Sands. According to Michelle Bateman Editor of Coles Health & Beauty, the best time to shop for beauty is on Wednesday’s.
“Try to plan your weekly shop for a Wednesday – this is when the new beauty specials kick off for the week, so you’ll be most likely to find a great deal,” she says. “Keep an open mind and be ready to try something new. We all have our go-to products that we automatically throw in the trolley, but I also like to use my grocery run as a chance to branch out, especially with products like body lotion or mascara. Since I’m in the supermarket anyway, I’ll scan the shelves to see what’s on special and what catches my eye.”
Her top picks?
“KOi launched earlier this year and has quickly become a favourite of mine for its bath and body products. The Koi Arabica Coffee & Shea Butter Body Scrub ($8, at Coles) is also great for getting rid of old fake tan; it has a creamy base so it doesn’t feel too harsh on your skin.”
Covergirl Exhibitionist Mascara ($24, at Coles)
They have a truckload of cult favourite wands or fresh launches like this one which I gave very high praise here.
Palmolive Micellar Shampoo with Geranium & Orange Oil ($8, at Coles)
This deeply cleansing shampoo is infused with natural oils to remove build-up and leave strands smelling sweet.
Much like other big supermarkets, Woolies has everything need from all your trusted brands, but they also stock great brands like Bar None, a new sustainable haircare line and Toni&Guy styling accessories.
Danielle Smith, Woolworths Beauty Category Manager recommends taking advantage of weekly specials by checking out out the catalogue online or in store. “When doing a grocery run look for the pink tickets which indicate what’s new in store,” she adds.
Her top picks?
“Keep an eye out for Voeu products, exclusive to Woolworths, as they are an excellent choice for price conscious buyers. Our exclusive range of ModelCo beauty products are also proving very popular – its our fastest growing brand this year.”
McoBeauty Highlight & Glow Stick ($8.40, at Woolworths)
Model Co’s more affordable diffusion line is only available at Woolies or online and has proved popular with cosmetic connoisseurs. This highlighter is high impact but blendable so works for everyone.
Essano Rosehip Facial Cleansing Gentle Micellar Water ($13, at Woolworths)
You don’t have to spend big on fancy micellar waters. This drop is formulated with rosehip seed oil and aloe vera to nourish as it pulls dirt and makeup from skin.
The German chain sells a mix of interesting global food items and ‘Special Buys’ like snow gear and fitness equipment. But they’ve also got a super affordable signature line labelled Lacura – which includes both makeup and skincare.
“We work hard to bring shoppers great value beauty without compromising on quality – we’re able to do this by offering a limited yet carefully selected product range where we offer 1,600 everyday products, [which] means you’re not overwhelmed by choice,” says Deborah Heng, ALDI Australia’s Buying Director for Beauty and Haircare. “Lacura is a range for those who are after quality skin care, cosmetics and personal care – all without breaking the bank.
Each product is individually formulated to provide the most effective treatment, no matter your lifestyle or age. All products are dermatologically approved so you know you’re getting the real deal.”
Her top picks?
The beauty themed Special Buys where a limited edition of skincare or cosmetics are available for a short time. To stay on top of specials Heng says: “We encourage customers to get to their local store as early as possible on the day to avoid disappointment. To make sure they know what’s coming up next, we also encourage customers to check out the latest ALDI catalogue or sign up to ALDI’s Special Buys newsletters.”
Lacura Beauty Foundation with Sunscreen ($4.99, at Aldi)
Paraben and oil free this foundation is under five bucks and has SPF15!
Lacura You Brightening Booster ($7.99, at Aldi)
Keep your eyes peeled for limited stocks of this Special Buy. The personalised skincare system gives you the power to customise your routine based on your skin needs.