Hailey Beiber is in good company. Just like Jennifer Lopez, Kylie Jenner and Rhianna she is launching her own beauty brand.
Apart from her model looks, glowing skin and famous husband, does she have the qualifications? Does it matter? If we can’t have her life, then we’re going to buy into her skin, even if the reason she looks like she does is because of her privilege.
If you’re one of Beiber’s 32million+ Instagram followers you’ll know her middle name is Rhode, which is also the name of this new brand, purported to be a line of “beauty and wellness merch”.
TMZ reports that the trademark covers “wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.”
But get this. TMZ also reports that she has filed similar trademarks for other brands including Beiber Beauty, Rhode Beauty, HB Beauty by Hailey Bieber, HRBeauty, Dew Beauty and Dewy Beauty.
So is she planning on building a beauty empire? Or is it something she’s looking at doing further down the road? Is she waiting until her ambassadorship deal with a rival beauty brand, Bare Minerals, expires?
The fact that the Insta handle @rhode is now active and already has over 15,000 followers despite no posts means this just might be the real deal.