Beauty Editor Kelsey Ferencak shares her honest thoughts on the most hyped beauty products on the Internet right now. From Emma Lewisham to Vida Glow, we spill what’s worth the buzz.
The Internet is flooded with beauty products. From innovative, high-tech ingredients fresh to the market, to the cult favourites who have made their mark decades ago, it’s hard to decipher what’s worth the hype and what might be marketing smoke and mirrors.
As a Beauty Editor I’ve tried and tested thousands of products so I know a good one when I see, touch, smell and (properly) use one. So without further ado, here are my thoughts on the buzziest products right now.
Emma Lewisham Skin Reset Serum, $138 at Emma Lewisham
One of the biggest and best brands to come out of 2020, Emma Lewisham is redefining what it means to be sustainable. But it’s not just it’s environmentally-conscious high standards that pack a punch, it’s got the fully-traceable natural ingredients and scientifically-proven to prove why it’s a game changer. This concentrated pigmentation serum reached cult status almost immediately, with a bevy of celebrity clients including Georgia Fowler and Phoebe Tonkin to boot.
But does it live up to the hype? Yes. It’s clinically proven to inhibit the production and transfer of melanin, reduces hyperpigmentation and evens skin tone while boosting radiance – plus it’s safe to use while pregnant and breastfeeding.
Augustinus Bader The Rich Cream, $370 at Skincare Edit
Whether or not you’re a beauty buff, you’ve likely heard the name or recognise the blue bottle on the shelves of big name skincare experts and enthusiasts from Joanna Czech, Cassandra Grey, Victoria Beckham and our own Melanie Grant. It’s even been voted ‘the greatest skincare of all time’.
Developed by German-based world leading stem cell and biomedical scientist and professor of the same name (The Business of Fashion dubbed him “the most Googled name in skincare”), Bader’s cream has a career’s-worth of knowledge poured into it.
Utilising a specialised ingredient complex called Trigger Factor Complex or TFC8, the cream claims to replace every other step of your skincare routine, minus cleanser for the first 28 days to allow it to work it’s magic, promising a significant difference in hydration, brightness and plumpness. Long term results are said to include improvements in the appearance of wrinkles, redness and pigmentation.
Is it worth the hype and $370? If it’s to replace your moisturiser? No. But if you’re thinking about streamlining your product line up it could be an investment worth considering. Read my full take here.
Estee Lauder Double Wear Foundation, $60 at Adore Beauty
Lauder’s number one foundation has been around for decades, with over 60 shades spanning all skin undertones it’s praised for it’s stay-all-day power. Formulated to be sweat, heat and waterproof, the oil-free foundation provides full-coverage and a matte finish. It’s likely to have ended up in your makeup bag at one point or another.
If you’re after traditional full-coverage foundation it could be hard to go past this one, but as we move further away from heavy formulations and head towards no-makeup-makeup you’ll want to swap it for a dewier drop.
Olaplex No.3 Hair Perfector Treatment, $50 at Sephora
In what could be one of the best hair treatments to make it’s way from the salon to your shelf, Olaplex is approved by hairdressers globally and famed for it’s repairing capabilities – transforming colour and heat damaged hair to it’s former silky glory.
Based around the hair bonds, responsible for structure, strength and stability, when bonds are broken the hair is compromised resulting in dryness, frizz, split ends and dullness. Olaplex is formulated to restore those bonds and repairs all types of hair damage – including thermal, chemical, mechanical and environmental.
When you think about how much we put our hair through, a $50 treatment you can use once a week that makes strands not only look and feel softer and shinier – but actually does deep repairing, is well worth it.
Paula’s Choice 2% BHA Liquid Exfoliant, $38 at Paula’s Choice
As the brands number one selling product worldwide, this leave-on exfoliant has been labelled liquid magic amongst skin enthusiasts. It’s gentle enough for daily use and formulated for all skin types, working to resurface skin, buffing away dead cells and clearing clogged pores to leave complexions smooth, soft and radiant.
It’s popularity isn’t just backed by it’s transformative results, but by it’s affordable price tag, too. As far as universal chemical exfoliants go, this one is up there helping to improve acne to ageing skin.
Maybelline Lash Sensational Sky High Mascara, $21.49 at Chemist Warehouse
After a review on TikTok went viral and inspired other users to try it for themselves, the mascara sold out multiple times worldwide – the hashtag currently has over 238 million views. Think of it as lash extensions in a tube, the lengthening and volumising mascara is proof it can make even the sparsest of lashes stand out.
Equipped with a ‘flex tower’ brush, it bends to grab and extend each lash from root to top, while the formulation is infused with bamboo extract fibres to add fullness and length to lashes. For a supermarket mascara, you can’t get much better.
Vida Glow Natural Marine Collagen Sachets Original, $75 at Vida Glow
Ingestible beauty is the next frontier in how we look after and protect our skin and collagen has been at the forefront of the category since the beginning. Vida Glow was one of the first on the scene when collagen supplements hit our shores and has remained a frontrunner ever since.
Made with natural marine collagen, it’s potent and bioavailable with an absorption rate over 90%, working to reduce the appearance of fine lines and wrinkles, firm and plump skin and promote health, strength and growth in both hair and nails.
Although the scientific evidence is still up for discussion when it comes to collagen as a whole, the anecdotal evidence speaks for itself. As a Beauty Editor I have tried every collagen supplement on the market, but always come back to this.