Celebrity skincare lines are trying to sell you something you can’t buy: privilege

I’ll admit I look at JLo and think TELL ME YOUR SECRETS. But I kind of already know the answer: lots and lots of money.

Let’s face it. Part of the reason we follow celebrities on social media is to get a glimpse of what they do to look the way they do, whether it’s their workouts, diets, or beauty secrets, TELL US EVERYTHING WE NEED TO KNOW.

The likes of *takes a deep breath* Kylie Jenner, Madonna, Pharrell Williams, Miranda Kerr, Gwyneth Paltrow, Jessica Alba, Victoria Beckham, Rihanna, heck, even teen star Millie Bobbie Brown, have all released their own skincare lines in a promise to spill their “secret” to a flawless face directly to you, the consumer.

This week, Jennifer Lopez will predictably send fans into meltdown when she releases her line of products—a cleanser, serum, eye cream, day cream, and sheet masks—vowing you give you that “JLo glow” for a minimum of $50 per product.

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Now, there’s not a single human on this planet that would say JLo doesn’t look amazing. For her age, 51, and otherwise. So how lucky and blessed should we feel that this absolute bombshell would us to get in on the action? Now we can look that good, too!

Not so fast

The two things all of the aforementioned people have in common? Vast amounts of wealth and teams dedicated to making sure they look at their best at all times.

Personal chefs, trainers, facialists, plastic surgeons, you name it, they have access to it. Somewhat ironically, the more famous and richer you are, the less you tend to have to pay for things.

And even though JLo and many other celebrities are adamant they’ve never had Botox, there are countless other cosmetic procedures that can give a similar effect. Microneedling, for example, will deliver similar results to Botox for a modest $700 per session. And that’s on top of (likely) weekly facials and overall, being genetically blessed.

It’s certainly not to say that healthy eating, exercise, and good skin aren’t out of reach for the average person, but us mere mortals have jobs and other life distractions that can make things more difficult. For a celebrity, looking a certain way is a part of their job.

Temper your expectations

It’s important to remember that every person’s skin will be different, too, so what works for Miranda Kerr may not work for you. You might have intolerances, even allergies to ingredients she doesn’t, plus most topical products can only penetrate so far.

Taking care of yourself from the inside is out what most experts say will give you the best results. A healthy, well-balanced diet, drinking water, and as little stress as possible is a good start.

Many celebrity product lines don’t actually offer up much innovation in the ingredients department, either. You’re likely to find the same old ingredients (vitamin C, hyaluronic acid, squalene, blah blah blah), but with a name you recognise slapped on the label and an unnecessarily hefty price tag.