Black beauty brands including Indigenous Australian’s to support now, and forever

Indigenous Australian, Nigerian, African American and beyond: these are the Black beauty brands bringing change to skincare, haircare and the beauty industry as a whole.

Thanks to Black and Indigenous-owned beauty brands the culture, inclusivity, diversity and representation within the beauty industry is changing. Rihanna’s Fenty Beauty first launched with 40 foundation shades, challenging other makeup brands to follow suit and highlighting the need for the industry to do better.

There is still a long way to go and learning and improvement to follow. These are just some of the brands making a huge difference to consumers and beyond – both in and out of Australia and supporting them is just a small starting point. For more brands visit the Beauty Independent for their 200-long list.

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RELATED: The best eco-friendly beauty brands for a greener life.


Founded by Liha Okunniwa and Abi Oyepitan, who dubbed their brand ‘A mixture of natural African roots and a quintessentially British attitude’, they blend their UK lives while following Yoruba (Nigerian) tradition of making skincare from natural ingredients like tree bark and nuts.

Liha Idan Oil ($70.51, at Net-a-Porter)
Takes its name from the Yoruba word for ‘magic’, the cold-pressed coconut oil works to hydrate and smooth dry, thirsty skin.


Nancy Twine is the powerhouse behind Briogeo. She started formulating natural products from age five, helping out her grandmother as she made homemade haircare for the community around her. After finding that the store-bought options didn’t add up, Nancy armed herself with a natural chemist team and Briogeo was born.

Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Conditioner ($46, at Sephora)
Ideal for coloured, curly or dry strands. This leave-in treatment packs hair with antioxidants and nutrients for a shiny, smooth finish.


Founded in 1912 by Sofi Tucker, a widowed mother at 19 years old, she sold shea butter, African black soap and haircare at the village market in Sierra Leone before SheaMoisture became her legacy.

SheaMoisture African Black Soap with Shea Butter ($9.99, at Priceline)
Made from palm ash, tamarind extract, tar and plantain peel and blended with organic shea butter, oats and aloe – it takes your regular soap experience to new, skin-soothing heights.


US singer and actress Tracee Ellis Ross created Pattern for people with curls, Afro-textured and natural hair. Plus, the products help support organisations and programs that empower women and people of colour.

Medium Conditioner for Curlies ($25, at Pattern Beauty)
Jojoba and olive oils work to hydrate and define curly and coily hair textures without weighing them down. Packed with neroli, rose and patchouli, it leaves hair smelling sweet, too.

Bush Medijina

The Anindilyakwa Services Aboriginal Corporation (ASAC) introduced the Bush Medijina program to strengthen values, knowledge, culture, and community wellbeing for women, children and families in Groote Eylandt. Governed by an all-female and 80% indigenous board, they work to provide a better future for Warningakalina women.

Bush Blossom Body Butter ($22, at Bush Medijina)
Made from Wattle leaves, organic sweet almond, lemongrass and sage oils this creamy lotion soothes skin and leaves it gently scented.


Blends traditional Indigenous knowledge with spa therapy. Formulated with Australian ingredients with the philosophy of ancient healing and medicine from Aboriginal Elders. Li’Tya work with the Aboriginal Advisory Board to ensure knowledge and culture continues to grow.

Nerolina Facial Oil ($68, at Li’Tya)
Macadamia seed, camellia and rosehip oils are packed with vitamins A and E, antioxidants and essential fatty acids for natural skincare that packs a punch.


Founded by Sharon Winsor, a Ngemba Weilwan woman, Sharon’s philosophy follows traditional Aboriginal land management practices that respect the land, while utilising native Australian ingredients that are both ethically sourced and sustainably harvested.

Clay Face Mask ($29.95, at Indigiearth)
Made from native clay, essential oils and extracts to help deeply cleanse skin.