Want the scoop on the best deals to expect from this year’s Boxing Day sales – or want to know more about the sales in general? Look no further.
In case you hadn’t noticed just yet, Boxing Day is one of Australia’s biggest shopping days. On December 26 each year, the nation flocks to stores both online and in-person to chase down the last great discounts of the Christmas season. Billions of dollars are spent across major retailers and a wealth of bargains are out for their savvy shoppers to take advantage of.
If you have questions about what Boxing Day is, where it came from or what to expect from it this year, look no further. This extensive guide has you covered with all you need to know about Boxing Day 2020, plus the key retailers getting involved – including faves like The Iconic, Adore Beauty, Amazon and Nike.
Make sure you check back nearer to the event as we update the specific top deals on offer to you during this year’s Boxing Day.
When is Boxing Day?
Boxing Day takes place on the day after Christmas, December 26, each year. That said, the sales for many stores sometimes kick off early – in some instances, as early as Christmas Eve. They’ll typically last through to New Year’s Eve, but if you want the best of the deals you should shop sooner rather than later before they sell out.
What is Boxing Day?
In addition to being a public holiday that allows you to recover from your Christmas Day hangover before the festivities resume for New Year’s, Boxing Day is famously a huge opportunity for scooping up some excellent sales.
First celebrated in the UK, the event now takes place worldwide, and has become a key focus for post-Christmas discounting as retailers drop prices to clear out stock, particularly Christmas-related stuff that’s no longer quite so relevant.
While you might be familiar with it as an in-store event where you have to brave huge crowds and queues at your local shopping centre, in recent years the event has begun to move online too (which makes everything much easier, because you won’t have to hit the stores at midnight to score the best deal – just pop onto your phone or laptop).
The best Boxing Day deals to look out for
Many of your favourite retailers will have deals and we’ll update here nearer the time as they become available. Usually, the deals are released in the week leading up to the big day, and in the meantime we can go off sales of years gone by to see what could be in store this year.
In past years, sex toy and lingerie retailer Lovehoney have offered up to 50 per cent off; fashion, sports and beauty retailer The Iconic have offered up to 70 per cent off; Adore Beauty has offered 20 per cent off; and Amazon has offered up to 40 per cent of Adidas sneakers and Beats headphones.
This year, you can expect to find some great deals from plenty of retailers, including:
… and many more! Check back in closer to Boxing Day for the exact deals to look out for.
Where does Boxing Day come from?
Specific origins for Boxing Day are a little hazy. They vary from suggestions that people across Western Europe used to put charitable donations in an “alms box” on Boxing Day to donate to the poor, to a 19th century idea that Boxing Day was used to give Christmas boxes to posties. Others suggest it refers to the first day after Christmas when the postal service resumes delivering boxes and parcels.
Whatever it’s origins, we know that it’s gone on to become on of the biggest sales of the year, especially in Commonwealth countries like Australia, New Zealand, and Canada. It’s typically used to kick off a final period of discounting that can run through to early January.
Boxing Day shopping tips
If you’re shopping online, have your laptop and payment details at the ready early – like, super early. Most retailers unveil discounts and promotions from 5am, or even from midnight! To get the best you need to be ready to strike at the right moment because the best deals will be snapped up in minutes.
Prioritise which deals are the most important to you (like the big-ticket items that are likely to sell out fast), and team up with family members to tackle multiple stores (online or in person) at once.
Looking for more sales? We feel you. Check out our guides on the Black Friday sales, the Cyber Monday sales, Click Frenzy and Amazon Prime Day.
All products featured in this article are selected by our editors, who don’t play favourites. If you buy something, we may get a cut of the sale.